Blog
Hey, you!
Pick up your room. Turn in your homework.
We knew mom or the teacher meant business when they talked to us like that. Perhaps that’s why using power verbs at the beginning of a sentence is so effective when you want someone to take action or listen to you.
Power verbs are usually written in the present tense and convey a sense of urgency and command. You often see these at the beginning of bulleted lists, calls to action or in advertising copy. Go to the General Motors official Web site page, and you’ll see what I mean.
“Find a new Chevy, Buick, GMC or Cadillac that’s just right for you.”
Notice that the first words that greet you start with “Find?”
If you were you one of those smarter-than-the-average bears who noticed that my suggestion started with the word “Go” – TAKE the rest of the day off.
Published February 10, 2011
Coming to a legislative session near you
Florida business leaders are looking with interest to the upcoming state and federal legislative sessions. The Census has meant Florida will gain two new U.S. House seats bringing the number of Florida delegates to 27 – the same as New York, which lost two seats. Only Texas and California remain larger.
In Tallahassee, the governor and legislative leaders have made it clear that business will be a hot topic. Gov. Rick Scott announced recently that he wants to revive the Department of Commerce. Legislators will decide where they want to put the new U.S. House seats. The Orlando area is expected to et at least one seat due to the growth across Central Florida.
The increased Florida population goes into the formula for distributing federal funds affecting the distribution of federal funds to states, which will eventually affect the state’s distribution to local governments and communities. Stay tuned. It should be interesting.
Published February 3, 2011