Marketing

Marketing fuels the sale of products and services. It’s the catalyst to reach an audience, deliver a message and influence a decision.  Effective marketing programs always have one thing in common: They begin and end with a company’s business objectives.

Marketing isn’t all black and white. After all, we’re dealing with human behavior, and people are influenced and motivated by an infinite number of factors that constantly change.We recognize that marketing is equal parts strategy, creativity and gut instinct.

• Strategic Planning

Situation analysis, market research, audience identification, implementation plan, measurement tools

• Brand Management

Brand vision and promise, mission, messaging, competition positioning

• Research

Focus groups, media audits, attitude and awareness surveys, buyer behavior studies, influencer data

• Advertising Strategy

Print, TV, radio, online, outdoor

• Customer Relationship Marketing

B2B, B2C, database management, e-marketing, social & viral media, direct mail

• Social Media

Digital marketing, Facebook, Twitter, Linkedin, e-newsletters, e-blasts

• Experiential Marketing

Revenue-generating events, promotional partnerships, sponsorship programs, cause-related fundraising

You can read more about our Approach and see examples of our work in our online Portfolio.