Lorri Shaban

Lorri Shaban, APR
CEO
Lorri@twsquared.com

Every team needs a navigator, someone who can channel the vision and energy of those around her to do big things. That’s Lorri.

Lorri helps set the tone at TW2 – she’s focused, fun and seriously on her game. She leads client strategies and execution, bringing exceptional public relations experience, skilled writing and an innate understanding of “what works” from business development strategies to consumer behavior. A roll-up-your-sleeves, forward-thinking leader, Lorri is able to rapidly understand and connect concepts, and create ways to leverage opportunities and outcomes.

During her 19 year career, Lorri has served in senior leadership roles on both sides of the boardroom, with experience in corporate, agency and not-for-profit organizations. She brings insights from high-profile projects in banking, healthcare, hospitality and real estate development, just to name a few.

As personable as she is professional, Lorri is a true asset to any team.

• Public Relations Society of America (PRSA), 10+ year accreditation
• PRSA, Vice President of Accreditation
• Heart of Florida United Way, Marketing Advisory Committee